Visionweb PPC is a
leading online marketing company which gives pay per click, SEO and social
media marketing services for web pages. This Company provides a complete
solution to get a high traffic on a particular web page.
Developing digital
marketing campaigns that combine SEO with PPC is “not only necessary for
achieving prime listing positions, it’s now the only way to maximize traffic
and conversion opportunities.” according to Julian Connors,
the former Organic Search Manager for a Fortune 500 brand that specializes
in home care. As Connors was responsible for complex digital
marketing campaigns, during his tenure, he was able to generate a
detailed report showing improvements across the board in terms of paid
clicks, organic traffic, ad spend, when combining both SEO and PPC
strategies. In fact, overall profits increased 20%. Here are
the following ways SEO and PPC can combine efforts to improve
their strategies, as well as to drive conversions “like never before.”
1.
Sharing is Caring
Many companies end up with
separate SEO and PPC managers or teams, who may not work in the same office and
quite often are not working in unison. Most small business who outsource their
digital marketing may have two separate companies altogether. Keywords: the “foundation
for any successful SEO or PPC campaign” and therefore insightful keywords data
and research should therefore be shared among SEO and PPC teams. As
more and more search terms contain phrase type “long tail” keywords, i.e.
“Google Adwords management companies Los Angeles,” the more
critical it is to have coordinated marketing efforts with shared paid
and organic /SEO keywords. Goals and Metrics: Integrating and
sharing user engagement data such as click through rates, conversions,
bounce rate, etc. from either SEO or PPC campaign will help fill in the gaps of
consumer behavior such as interactions and exit pages. For example, you
could validate which particular product image generated more traffic, or what
actions were taken after landing on your site.
2.
No Barriers
Naturally
having separate departments or companies working on SEO / PPC will create
certain barriers as data and information is aggregated and reported
separately. You can continue to run your business and organization this
way, just make sure reporting, objectives, and basic communication channels are
in place otherwise you will be missing out on the full benefits of integrated
SEO and PPC. One way to have a combined SEO and PPC Campaign Strategy is to
hire an agency that specializes in both disciplines all under one roof like Vision
Web PPC.
Recognized as one of the most innovative digital marketing firms in the Los
Angeles Area, Vision Web has helped hundreds of clients both big and small
achieve online marketing success. Its suite of integrated products include SEM,
National and Local SEO, PPC and Social Media Marketing. Please Contact
us to learn more about us or our services. To access the original
article on the combining SEO and PPC as well as further insight how to
maximize search engine page rank (SERP) visibility, please click
here.
