visionweb PPC

Vision Web is run by a team of software and internet executives. Vision Web has been recognized as one of the most innovative search engine marketing firms providing digital marketing products and services to thousands of clients across the globe. Its suite of integrated products includes SEM, National and Local SEO, PPC and Social Media Marketing to help companies succeed online.

Vision Web has helped to create thousands of successful search engine marketing campaigns and managed millions of digital spend to help clients increase sales by driving qualified traffic in a profitable way. That’s what we’ve done, but this is who we are: a team of digital marketing fanatics who want to help your company succeed online. We pride ourselves on staying ahead of new trends, tools, and industry changes

Our company culture promotes rapid innovation, customer centric approach, and excellent execution, while giving back to the community with the Vision Web Cares program. The team shares a genuine passion for customer success. We welcome both big and small opportunities. In fact, some of our largest clients started off as startup companies. We take great pride in growing with our clients.

Services Provide by VisionwebPPC

Pay Per Click is the art and science of getting the most amount of qualified conversions for the least amount of cost.
We’ve crafted a tried and true approach to PPC management that ensures each campaign is optimized every week, and sometimes daily , including but not limited to the following:
Analyzing the Search Terms Report
Adding negative keywords
Identifying new performing keyword opportunities
Performance-based strategies and bid adjustments
A/B Split is testing ad copy
Other Performance analysis

The most important focus is your technician working with you and for your business; we never get sidetracked from these necessary fundamentals. We are results driven, and provide analytics reports, updates, and strategy conference calls as part of our management service.

If you already have a PPC campaign or if you are ready to dive into Google Adwords, then we can have a discovery meeting via phone, screen share, or Google Adwords accounts, so that we can tell you what your top priorities should be right now.

We will go over a custom report of the keywords relevant to your site, and go into detail about the latest strategies used in Google Adwords to maximize results for less cost.
The Contact Vision Web today to find out how our pay-per-click (PPC) management services can bring you to the top of Google and other search engines.

Social Media Marketing

"What is Social Media? How can it help your business? Contact VISION WEB PPC to find out how our social media service can help your business succeed."

How our social media team can help

Social media users are by far the fastest growing segment of the Internet. The internet has revolutionized the way we do business, becoming the ultimate marketing tool for every industry. From local shops to global corporations, business is now using social media as a major part of their marketing efforts. But how can your business really benefit?

Our team of social media experts understands what it takes to make social media work for your business. Our effective plans will help you:

1. Come up with a viable social media strategy for your business.
2. Increase brand awareness.
3. Engage your target audience.
4. Create an Online Buzz with the company, product, service, or industry.
5. Establish a strong social presence across the top social media networks & channels.

Yahoo, Bing Marketing

Yahoo! Search Marketing is the second most used keyword­based marketing platform where the advertisers pay the publishers a fixed amount for each click, and though Google dominates PPC advertising, Yahoo provides certain advantages over AdWords. After perfecting your Google Adwords account and strategy, you may consider casting a wider net through Yahoo / Bing search platforms.

Performance on Yahoo, Bing Improving at a Faster Rate

Without a doubt Google AdWords offered higher click­through rates than Yahoo Bing in 2014. However, the gap between the two search engines has narrowed considerably since the last time we conducted this study in the third quarter of 2012, when Google’s average click­through rates were actually 265 percent higher than Yahoo Bing’s..

Lower Cost, Less Competition on Yahoo Bing

Overall Google AdWords offers advertisers an advantage over Yahoo, Bing in click­through rates as well as in impressions, however, the Yahoo Bing Network has advantages of its own. Namely, in lower cost per click and less competition.

 

VisionWeb PPC

Whatever your goals may be for your company’s online presence, you first must establish a strategy before seeking out a Social Media Marketing (SMM) expert.

Congratulations! As the decision maker of your company’s or business marketing, you made the decision to hire an SMM expert to increase your digital / online presence.  Carefully consider what this actually entails and ask yourself what you hope to achieve. Increased brand awareness? Shifting demographics, i.e.appeal to a younger audience ? Better customer relations? Drive sales or generate leads. All of the above??? Knowing where you want to end up is the key as to what road down the social media highway you want to take. After strategy and budget, we identified 9 areas of social media marketing that should be considered and looked at. On Vision Web, we would gladly start from the ground up, working with you to set up a strategy with obtainable goals, within budget, utilizing social media channels and techniques that make the most sense. Please feel free to contact us and we’ll be happy to answer any questions. Without further ado, here is your Social Media Marketing Checklist: 

1.    Set a Strategy – As mentioned above, setting a goal is critical.

2.    Set a Budget – Once you have established your strategy, it is good to make sure you have the budget to get it done. Worse case scenario is taking the time to get started only to see your marketing plan fall apart due to lack of budget.

3.    Blog Posts – We all know original content is king across search engines, but make sure they being promoted and what platforms are the best to promote, engage, share, and discuss your brand.

4.    Attract SM Influencers – In addition to Blog Posts, Influencer Marketing is a very effective strategy to promote your brand. Getting someone with “Media Cred” behind your brand can be very difficult but extremely beneficial in the long run, similar to a company spokesperson in traditional advertising.

5.    SM Contest or Incentive Reward – Creating a contest and offering tangible rewards (money, gifts, experiences, etc.) is a great way to engage and grow an audience. Careful not to come off too gimmicky however, or run  too costly of a promotion.

6.    YouTube Video Optimization – As the second largest search platform (behind parent company Google) with nearly a BILLION visitors a month, posting  & sharing company videos on YouTube is a great way to gain exposure. However, similar to Google, without proper optimization, your efforts might end up lost and ineffective.

7.    Facebook Live Video – When Facebook launched their “Live Video” app, it was made clear that live video would be at the top of the timeline / news feed. As long as there is an event or storyline that works, good idea to take advantage of this platform. Consider snapshot as well.

8.    Google+ – Consider utilizing the Google+ platform, but not for the shear number of users like Facebook, Instagram, or Twitter. As an integral part of Google, its biggest advantage is  it can help with search rankings since posts are indexed in the search engine result pages (SERPs).

9.    LinkedIn Ads – Currently owned by Microsoft, LinkedIn updated it’s advertising platform and should really be looked into. LinkedIn’s outbound marketing feature is a proven, highly effective strategy in generating awareness and hot leads toward a targeted group.

10.                      Twitter Chats –  Hosting or participating in a Twitter chat is a wonderful social instrument that can be used to bring a community of socially active individuals together and dive into an intelligent, industry-relevant conversation.

11.                      Build Social Community Relationships – Whether or not you would like to utilize social media to increase sales, customer relationships are important considering by nature social media networks can simply make or break a brand. Some of things to consider when addressing the “social media community”:

• Listen to audience’s pain points, roadblocks and quandaries • Embrace genuineness • Put customers at the center of their focus (e.g., publishing user generated content) • Produce content that your audience cares about

VisionwebPPC

Visionweb PPC is a leading online marketing company which gives pay per click, SEO and social media marketing services for web pages. This Company provides a complete solution to get a high traffic on a particular web page. 

The combined effort of SEO with Pay Per Click Ads in your Online Marketing Strategies leads to higher conversions.

Developing digital marketing campaigns that combine SEO with PPC is “not only necessary for achieving prime listing positions, it’s now the only way to maximize traffic and conversion opportunities.” according to Julian Connors, the former Organic Search Manager for a Fortune 500 brand that specializes in home care. As Connors was responsible for complex digital marketing campaigns, during his tenure, he was able to generate a detailed report showing improvements across the board in terms of paid clicks, organic traffic, ad spend,  when combining both SEO and PPC strategies. In fact, overall profits increased 20%. Here are the  following ways SEO and PPC can combine efforts to improve their strategies, as well as to drive conversions “like never before.” 

1. Sharing is Caring

Many companies end up with separate SEO and PPC managers or teams, who may not work in the same office and quite often are not working in unison. Most small business who outsource their digital marketing may have two separate companies altogether. Keywords: the “foundation for any successful SEO or PPC campaign” and therefore insightful keywords data and research should therefore be shared among SEO and PPC teams. As more and more search terms contain phrase type “long tail” keywords, i.e. “Google Adwords management companies Los Angeles,” the more critical it is to have coordinated marketing efforts with shared paid and organic /SEO keywords. Goals and Metrics: Integrating and sharing user engagement data such as click through rates, conversions, bounce rate, etc. from either SEO or PPC campaign will help fill in the gaps of consumer behavior such as interactions and exit pages. For example, you could validate which particular product image generated more traffic, or what actions were taken after landing on your site. 

2. No Barriers

Naturally having separate departments or companies working on SEO / PPC will create certain barriers as data and information is aggregated and reported separately. You can continue to run your business and organization this way, just make sure reporting, objectives, and basic communication channels are in place otherwise you will be missing out on the full benefits of integrated SEO and PPC. One way to have a combined SEO and PPC Campaign Strategy is to hire an agency that specializes in both disciplines all under one roof like Vision Web PPC. Recognized as one of the most innovative digital marketing firms in the Los Angeles Area, Vision Web has helped hundreds of clients both big and small achieve online marketing success. Its suite of integrated products include SEM, National and Local SEO, PPC and Social Media Marketing.  Please Contact us to learn more about us or our services. To access the original article on the combining SEO and PPC as well as further insight how to maximize search engine page rank (SERP) visibility, please click here.