VisionWeb PPC

Google’s AdWords enables you to target consumers in a variety of ways (keywords, location, time of day, devices), set a budget for spending to control costs, and measure your success. It’s no wonder Google Adwords continues to dominate the online advertising / Pay Per Click  world and so many companies and businesses are so invested in it. Whether a Fortune 500 company or in business just yourself, the need and the results are the same: get found atop of Google.  If you are considering starting Adwords, here is a great article on Adwords which explains all the basics without getting too technical. However, over the years Adwords has become rather complex, that it really takes time to learn and understand. In fact, Google offers certification online. You may quickly find overwhelmed and need help setting up or managing your Adwords account. As a certified Google Partner, Visionweb PPC has the experience and expertise to successfully manage your Adwords Campaign. We have a team of dedicated professionals who’ve created thousands of successful search engine marketing campaigns and managed millions of digital spend to help clients increase sales by driving qualified traffic in a profitable way. Interested? Contact Us and we will gladly set up a free consultation.   Google has launched its own visual shopping ads as more of today’s consumers shop online using their mobile devices, often bypassing Google for e-commerce sites directly . Whether they’re looking for a new shoe, a new sofa, or the perfect pair of earrings, people who search and shop on their smartphones end up doing most of their browsing through Google Image Search. Wouldn’t it be nice to buy right from the image as well as advertised if you are an online retailer? That’s why Google introduced Shopping ads on image search. Now your ads for related products will appear as shoppers browse Google Images, so they can easily click through to purchase, giving many online stores a reason  to smile. For example, brands like Swarovski are excited about this new visual format.  According to Yelena Aschberger, Vice President of Digital Communication, PR & Events at Swarovski CGB, “Swarovski is an emotional brand and we are always looking for new ways to bring our products into a visually inspiring context. We’re thrilled to be able to leverage Google’s newest formats, particularly Shopping ads on image search which will allow us to engage shoppers and inspire them to desire our brand as they’re browsing and discovering products in our categories.”   On mobile, they display in a carousel format above the organic images. The image search is considered part of the Google Search Network. If your Shopping campaign is opted in to Search partners, Product Listing Ads (PLAs) will automatically be eligible to show in image search results. How Google AdWords Works: A Primer for SEM Newbies Google’s AdWords enables you to target consumers in a variety of ways (keywords, location, time of day, devices), set a budget for spending to control costs, and measure your success. It’s no wonder Google Adwords continues to dominate the online advertising / Pay Per Click  world and so many companies and businesses are so invested in it. Whether a Fortune 500 company or in business just yourself, the need and the results are the same: get found atop of Google.  If you are considering starting Adwords, here is a great article on Adwords which explains all the basics without getting too technical. However, over the years Adwords has become rather complex, that it really takes time to learn and understand. In fact, Google offers certification online. You may quickly find overwhelmed and need help setting up or managing your Adwords account. As a certified Google Partner, Visionweb PPC has the experience and expertise to successfully manage your Adwords Campaign. We have a team of dedicated professionals who’ve created thousands of successful search engine marketing campaigns and managed millions of digital spend to help clients increase sales by driving qualified traffic in a profitable way. Interested? Contact Us and we will gladly set up a free consultation.