Whatever your goals may be for your company’s online
presence, you first must establish a strategy before seeking out a Social Media Marketing
(SMM) expert.
Congratulations! As the
decision maker of your company’s or business marketing, you made the decision
to hire an SMM expert to increase your digital / online presence.
Carefully consider what this actually entails and ask yourself what you
hope to achieve. Increased brand awareness? Shifting demographics, i.e.appeal
to a younger audience ? Better customer relations? Drive sales or generate
leads. All of the above??? Knowing where you want to end up is the key as to
what road down the social media highway you want to take. After
strategy and budget, we identified 9 areas of social media marketing that
should be considered and looked at. On Vision Web, we would gladly start from
the ground up, working with you to set up a strategy with obtainable goals,
within budget, utilizing social media channels and techniques that make the
most sense. Please feel free to contact
us and
we’ll be happy to answer any questions. Without further ado, here is your
Social Media Marketing Checklist:
1.
Set
a Strategy – As
mentioned above, setting a goal is critical.
2.
Set
a Budget – Once
you have established your strategy, it is good to make sure you have the budget
to get it done. Worse case scenario is taking the time to get started only to
see your marketing plan fall apart due to lack of budget.
3.
Blog Posts – We all know original
content is king across search engines, but make sure they being promoted
and what platforms are the best to promote, engage, share, and discuss your
brand.
4.
Attract
SM Influencers – In
addition to Blog Posts, Influencer Marketing is a very effective strategy to promote
your brand. Getting someone with “Media Cred” behind your brand can be
very difficult but extremely beneficial in the long run, similar to a company
spokesperson in traditional advertising.
5.
SM Contest or Incentive
Reward – Creating a contest and
offering tangible rewards (money, gifts, experiences, etc.) is a great way to
engage and grow an audience. Careful not to come off too gimmicky however, or
run too costly of a promotion.
6.
YouTube
Video Optimization –
As the second largest search platform (behind parent company Google) with
nearly a BILLION visitors a month, posting & sharing company videos
on YouTube is a great way to gain exposure. However, similar to
Google, without proper optimization, your efforts might end up
lost and ineffective.
7.
Facebook
Live Video – When
Facebook launched their “Live Video” app, it was made clear that live video
would be at the top of the timeline / news feed. As long as there is an event
or storyline that works, good idea to take advantage of this platform.
Consider snapshot as well.
8.
Google+
–
Consider utilizing the Google+ platform, but not for the shear number of users
like Facebook, Instagram, or Twitter. As an integral part of Google, its
biggest advantage is it can help with search rankings since posts
are indexed in the search engine result pages (SERPs).
9.
LinkedIn
Ads –
Currently owned by Microsoft, LinkedIn updated it’s advertising platform and
should really be looked into. LinkedIn’s outbound marketing feature is a proven,
highly effective strategy in generating awareness and hot leads toward a
targeted group.
10.
Twitter
Chats –
Hosting or participating in a Twitter chat is a wonderful social instrument
that can be used to bring a community of socially active individuals together
and dive into an intelligent, industry-relevant conversation.
11.
Build Social Community Relationships – Whether or not you
would like to utilize social media to increase sales, customer relationships
are important considering by nature social media networks can simply make or
break a brand. Some of things to consider when addressing the “social
media community”:
•
Listen to audience’s pain points, roadblocks and quandaries • Embrace
genuineness • Put customers at the center of their focus (e.g., publishing user
generated content) • Produce content that your audience cares about
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